“Are your Photoshop skills good enough to solve a murder?” That’s the challenge we threw to Photoshop’s Facebook community on Halloween. We presented them with a Clue-like murder mystery in the form of a heavily layered Photoshop file. Fans downloaded the file via the Adobe Creative Cloud, scoured it for clues using Photoshop, and shared their findings and theories on Photoshop’s Facebook page. The campaign resulted in over 1 million impressions and 22-thousand PSD downloads of the game. Fan love came pouring in, asking for another mystery next year.
// Role: Creative Director - creative strategy
// team credit: Frank Fusco (CW), Drew Meiser (AD), Derekh Froude (ACD), Tony Johnson (ACD)
// Cannes Gold Lion 2015 & Cannes Silver Lion 2015
// Facebook Award 2015
// Role: Creative Director - creative strategy
// team credit: Frank Fusco (CW), Drew Meiser (AD), Derekh Froude (ACD), Tony Johnson (ACD)
// Cannes Gold Lion 2015 & Cannes Silver Lion 2015
// Facebook Award 2015
