Drinking and driving do not wise company make, but Lagunitas Brewing Company has created a captivating mix of these two American pastimes with their Google API-based virtual road trip CouchTrippin’ experience.
Fans of the brewery enter to win a Lagunitas-fueled party in their town, and can then make a custom video that takes them on the CouchTrippin’ tour from its last stop in Austin to their own front door.
The numbers: more than double the entries from last year.
// Role: Creative Director - creative strategy, art direction
// Team credit: Tony Johnson (ACD | AD), Natalie Purbrick (CW), Will Truettner (Jr. AD)
// Team credit: Tony Johnson (ACD | AD), Natalie Purbrick (CW), Will Truettner (Jr. AD)
