Sunkist, the well-known citrus growers, had a site that was out of date. The UI, UX, look & feel, voice, everything — needed an overhaul. We started from the beginning with a content strategy, moving to UX and mood boards, then into UI, and finally design and development.
Our goal was to create a site that highlighted all of Sunkist’s amazing images of fruit and farms. We took advantage of the trends in website design to create long scrolling pages to lead people through the story of Sunkist and all the amazing fruit they produce. While simultaneously building a site that could be maintained by Sunkist.
// Role: Creative Director - creative strategy, art direction
// Team credit: Kate Shay (ACD | AD), Derekh Froude (ACD | CW), Whitney Gisvold (Jr. AD)
// Sunkist.com
Our goal was to create a site that highlighted all of Sunkist’s amazing images of fruit and farms. We took advantage of the trends in website design to create long scrolling pages to lead people through the story of Sunkist and all the amazing fruit they produce. While simultaneously building a site that could be maintained by Sunkist.
// Role: Creative Director - creative strategy, art direction
// Team credit: Kate Shay (ACD | AD), Derekh Froude (ACD | CW), Whitney Gisvold (Jr. AD)
// Sunkist.com
Redesigned Site | Home Page
Redesigned Site | Our Story
Redesigned Site | Our Citrus
